Madagascar Private Sector Humanitarian Platform
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The Madagascar Private Sector Humanitarian Platform (PSHP) aims include:
Stronger involvement of the private sector to increase the effectiveness of humanitarian aid particularly in the context of disaster and risk management and enroll in the contingency plan;
- Identify the inputs on which each company can contribute, whether in services, provision of materials, equipment, technical, human or financial capital;
- Develop a clear and precise mapping, region by region, step by step, of what each company is likely to bring in order to best meet the needs arising from the decision-making of the humanitarian community through the prevention, preparedness, response, assessment and reconstruction phases ;
- Act in complementarity and transparency with "traditional" humanitarian actors and the National Bureau for Disaster and Risk Management to increase the effectiveness of humanitarian aid;
- After every major disaster or at least at the end of each cyclonic season, make an assessment and provide feedback on the actions initiated by the private sector, proceed to a global assessment and develop an action plan taking lessons learned into account; and
- Promote companies’ Corporate Social Responsibility (CSR): Create and execute sustainable projects following a pooling of the platform capacities.
In 2020, the Private Sector Humanitarian Platform of Madagascar responded to COVID-19, a cyclone, a drought and a fire.
The platform conducted a survey and organized an online workshop to discuss the impact of COVID-19 on Malagasy companies. Together with partners, it developed and distributed Corona Boky, an illustrated book for children to raise awareness of COVID-19 and measures to mitigate it. It also distributed solar radios and educational kits in rural areas to enable families to tune in to COVID-19–related news and for children to follow courses provided by the Ministry of Education. PSHP Madagascar coordinated contributions from the private sector, such as internet connections for the Operational Command Center, PPE, food, water, financial resources and emergency logistics. It also worked closely with the Ministry of Transport to launch a COVID-19 contact-tracing system at one of the country’s main bus stations, with the possibility of expanding this to the entire network of ground transportation, ports and airports.
The network also responded to Tropical Cyclone Belna, which made landfall in December 2019, by working closely with the Subnational Bureau of Disaster Risk Management and partners to provide water, sanitation and hygiene support, fibre optic connections and other supplies. In response to the fire, PSHP Madagascar mobilized its member companies to provide food and shelter in partnership with the National Bureau of Disaster Management.
Seven districts were classified as being at crisis level due to the drought in the south of Madagascar, prompting acute food insecurity. PSHP Madagascar provided a water supply to the population of the Marolinta community through its member companies and in collaboration with the NGO MEDAIR.
To learn more about the network, please go to the PSHP website.